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Welcome to the world of Giovas SA!

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Where our vision is to instill a positive mood for kids and adults alike.

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A world that recognizes the value of culture and traditions, both at work and on a personal level.

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Activities

Brands

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GIM has evolved into one of the most popular kids’ brands with a broad variety of products and collaborations with major brands.

Back Me Up was launched in 2016 and within a few years it has become one of the most popular teen brands.

The Cartoon Store now welcomes all travelers at the “Macedonia” International Airport in Thessaloniki, with a wide range of products and brands.

Our News

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01/11/2024

THE JOY OF GIVING

Our manifesto of “giving joy” does not apply only to our clients – we make sure that those in need are also happy! So, it was with great joy that we were able to support the needs of all the public kindergarten schools at the City Vari-Voula-Vouliagmeni by donating more than 2,500 drawing supplies. At

18/10/2024

ART & ACTIVITY … IN ACTION!

The popular Play-Doh Art & Activity products collection by GIM starred at a special educational event that took place on October 12th, at the new MAX Stores in Glyfada. In collaboration with the Project Parenting team, the Little Prince’s story came to life through our young friends’ drawings and playful activities, and together with their

14/10/2024

SQUISH. COLLECT. REPEAT!

The phenomenally adorable Squishmallows are making the debut with a brand new collection by GIM! Cameron, Gordon, Tracey and the rest of the popular plush animals feature in the most original and super-soft designs of backpacks, tote bags, as well as accessories such as hats, mini wallers and key-rings! Each Squishmallow has its own unque

GIOVAS SA

Giovas SA was established in the 1950s, starting off as a small bookstore in the center of Athens.

Over the years, with the company’s reigns being passed down from generation to generation, Giovas S.A. expanded both its customers network across Greece, as well as its products range.

With its long-standing license partnerships with world-famous brands, and with products of high quality and aesthetic, the company has evolved into one of the leading manufacturers and distributors of Toys, Back-to-School and Gift products in Greece, Europe and the Middle East.