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Giovas SA’s partnership with Disney in 1992 signaled the company’s growth in the licensing market for Back-to-School products.

Over the years, the company’s portfolio is further enhanced with new, world-famous brands, making Giovas SA and its “umbrella” brands, GIM and Back Me Up, synonymous with top Back-to-School products.

At the same time, the company continuous to develop its product range and include new categories, such as plush toys, mugs, photo albums and frames, watches, stickers and more gift products, while it also ventures into travel retail with the opening of the Cartoon Store.

GIM

GIM

GIM has evolved into one of the most popular kids’ brands with a broad variety of products and collaborations with major brands.

Back Me Up

Back Me Up

Back Me Up was launched in 2016 and within a few years it has become one of the most popular teen brands.

Cartoon Store

Cartoon Store

The Cartoon Store now welcomes all travelers at the “Macedonia” International Airport in Thessaloniki, with a wide range of products and brands.

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